Volvo Cars presents LifePaint. Road safety shouldn’t be for the few. It should be for everyone. The ones not driving our cars, and the ones who prefer two wheels to four.

LifePaint is a unique reflective safety spray. Invisible by daylight, it glows brightly in the glare of car headlights. Making the invisible, visible. LifePaint washes off, and will not affect the colour or surface of your chosen material, lasting for approximately one week after application.

Though designed for safer cycling LifePaint can be used in all sorts of ways. Applied to clothes, shoes, helmets, pushchairs and children’s backpacks - even dog leads and collars.

Check out the website and video here

Thanks to Jim for sharing this with us. I have also put on the Worth a Look Page of the website.